A well designed brand is an emotional experience as much as it is visual.
It intuitively speaks to the heart.

LOGO AND BRANDING DESIGN

Designing strong brand identities that communicate effectively, ultimately achieving results.

Branding is the soul of your business, and our my world, its voice is a whisper inspiring you to slow down. It’s within this space of noiseless composure that we will identify your ideal audience, enabling us to form a strong brand foundation, building meaningful brand values and experiences. We'll uncover your strengths and analyze what makes your brand unique, helping you stand out successfully and grow abundantly.

Stand out in a saturated market, illuminating your differences and strengths.

BENEFITS OF BRANDING

Draw in clients that are meant for you, inviting both return customers and referrals.

Increase credibility with a high-end, professional aesthetic that makes trusting you easy.

With clear and consistent brand visuals, you can charge your worth with confidence.

what's included

Custom Logo and Brand Design

Your brand visuals will be custom-designed from the ground up starting with industry research, a foundational strategy and a moodboard with visuals. Please inquire for a quote with the specific deliverables you’ve been looking for. The following are a few of our available services.

Brand strategy + story writing
Tagline generation
Suite of logos
Supporting brand patterns
Set of premium font selections
Custom brand colours + patterns
Brand book (10-20 pages)
Packaging design
Business card design
Print design
Social media design
Email signature design

brand strategy + story writing

Bring meaning to your visuals with this foundational step in the branding process. Our initial moodboard presentation will highlight your tone, audience, style, identity and more, starting us off strong as we embark on our journey to design your brand.

TAKE A CLOSER LOOK

the brand book

Upon completion of our work together, you will receive not only your logo designs and brand strategy, but also a guide that details how to maintain consistency in your brand. With logo placement instructions, universal colour codes and other applicable instructions, you will have an irreplaceable resource to refer to time and time again.

suite of custom logos

As opposed to a single logo design, all branding proposals typically include a suite of 3-6 logo variations, with supporting colours and fonts. For example: a round logo is ideal for a label or compact space and a horizontal logo is needed for website headers. You’ll always have a variety of logos to choose from for each unique application you may encounter.

Emily | Virginia Beach, USA

Agatha made the process seamless and painless. From the beginning to the end, she was professional, helpful, and worked with me to create a brand that felt like "me" and that I could be proud of. Since working with Ederra Design to rebrand my business, I have felt more confident in my services. I finally feel like my branding matches the quality of work I provide to my clients.“

“I put off rebranding my business for a while since the idea of it stressed me out. I wasn't confident that a designer would be able to create the brand I hoped for. 

Candice | Coquitlam, BC

She had a clear idea of what I wanted and executed my vision even beyond my expectations. She found my voice, used phrases I said to her, used humour, found the things that make me stand out in a crowd and utilized them effectively. I turn to her every time I need support and I am amazed every time.”

“I don’t really have the words to describe my experience other than Agatha “GOT” me.

Lee-Anne | Edmonton, AB

She is a great communicator, diligent and professional, and her work is, well, sublime. I love her style and the effort she puts in shows through her design work. I would recommend her to you if you’re looking for branding that is beautiful, refreshing and minimalistic in all the right ways.

"Agatha is a pleasure to work with! We’ve collaborated on a few projects now and it has been a great experience. 

Henry | Rosedale, BC

More than willing to modify and adjust the design elements to suit personal preferences and tastes. I would highly recommend them!”

“I had the pleasure of working with Ederra Design. They have prompt, personalized service, with beautiful and minimalist design.

Amen | Surrey, BC

“We absolutely love our logo and van wrap design. Agatha outdid herself and brought such wonderful service.

 From helping us choose colors and a completely new name, to logo design and a full theme, every step was spectacular and we couldn't be happier!”


thoughtful notes From our HEART-AND-SOUL BRANDS

01

Say hello and schedule a call. We'll discuss your business, goals and review services and pricing. Following this, you'll receive a custom proposal with 2-3 options catered to your specific needs. No two client proposals are the same and projects are based on your unique goals.

chapter 1

Establishing your brand strategy is our first official step. You will receive a moodboard with textures, fonts and colours to ensure that we are on the same page visually before designing your logos. This provides clarity, ensuring that we are on the same page so that we can design a brand that communicates your heart and speaks to your audience — bringing results.

chapter 2

02

You'll receive a strategy-backed suite of logo designs, supported by colours, fonts and true-to-life mockups so you can see your brand at work. If needed, although rarely used, two sets of revisions are available. 

chapter 3

03

As we near the completion of your logo and branding design project, I’ll organize your logo files into navigable folders and compile a detailed brand style guide that will show you how to use your new brand visuals consistently, intentionally and strategically.

chapter 4

04

Upon completion of your brand design, we'll move onto website design or print design. As we move forward, your newly created brand elements, fonts and colours will be utilized cohesively in the design all of your brands touchpoints.

chapter 5

05

Women-led initiatives
High-end photographers
Sustainable clothing brands
Floral studios
Stationery designers
Jewellery brands
Doulas + midwives
Luxury event planners
Beauty + skincare brands

Who I’ve Worked With

Wholehearted women who are passionate about what they do and who they influence.

questions and answers

logo + brand design

HOW LONG DOES A BRAND DESIGN TAKE?

Depending on the number of deliverables involved, it can take from 3 weeks for a brand design to 3 months for a standard brand identity package with several pieces of collateral.

DOES EVERY BRAND DESIGN INCLUDE STRATEGY?

Yes, a strategic foundation is an essential part of building a successful brand that is meaningful and communicates effectively with your audience.

DO YOU OFFER PAYMENT PLANS?

Yes, payment plans can be tailored to your needs and are dependent on the duration of our work together.

WHAT KIND OF PACKAGING DESIGN DO YOU OFFER?

We've designed many different packaging pieces for a wide range of applications from tissue paper and stickers to full custom brand packaging and shipping boxes. Reach out for more information.

We’re not in the same city. Can we still work together?

Absolutely. Many of Ederra's clients are not local. We can talk on the phone, connect over Zoom and share screens, email PDF proofs or send youvideo presentations.

We need a website, too. Can you help?

Yes we do. We create websites in Showit, Squarespace, Shopify and more. You can find more information about website designing here.

Do you offer copywriting?



Absolutely. We can help with naming, taglines, mission statements and other messaging for your brand. We also provide lengthy copywriting for brochures and website projects as an additional service.

how can i be sure I'll like what you'll design?

Our work together will involve extensive information gathering, notes and conversations that will allow us to review visual examples. In this way we'll know we are on the same page before anywork is completed.

How do I know if we align well?

Compatibility is important. Take a look at our portfolio Does the work appeal to you? If the aesthetic is what you're aiming for then we're likely to be a good fit. You are also welcome book a discovery call to chat.

HOW DO I BOOK?

The first step is connecting for a call. From there, you'll receive a proposal, contract and invoice to secure your project. On average, clients are booked 2-4 months in advance so please reach out soon if you are interested.

Craft your brand’s image with an intentional story,
merging minimal design with maximum impact.