Lash + Beauty Lounge
Focused on both quality and the well-being of clients, the lounge provides personalized, top-tier service that ensures each guest feels pampered, beautiful, and cared for.
With a foundation built on kindness and respect, Lash + Beauty Lounge nurtures lasting
relationships with clients while fostering a supportive, collaborative atmosphere for staff. By prioritizing health, safety, and client satisfaction, the lounge sets the standard for excellence in the industry.
A beauty lounge committed to delivering premium lash care and beauty services in a welcoming, home-like environment.
the brand strategy
The brand design for Lash & Beauty Lounge embodies a minimalist and modern aesthetic, reflecting both professionalism and approachability. The logo features subtle curves at the tops and bottoms of the letters, adding a touch of movement and intrigue, feminine and polished. A custom ampersand brings another layer of depth to the work.
At the heart of the design is a symmetrical floral element enclosed in a square oval. This beautifully balanced design echoes Lash & Beauty Lounge’s services and adds warmth and softness, complementing the overall professional yet friendly feelings of the brand.
Brandy's thoughts
"Since our rebrand and website launch in April, we've seen a steady increase in revenue and a huge shift in how our clients engage with us. Online bookings have skyrocketed—clients trust the brand so much, they don’t even call to book anymore. One of our new stylists started just two weeks ago and already has a full day of online-booked clients. It's been incredible to see this growth and connection unfold so naturally!"
