When Dr. Erica Weste came to us with her vision for My Petite Coco—Canada’s only complete baby skincare collection founded and formulated by a physician—we knew this wasn’t just another product launch. This was a purpose-driven brand rooted in trust, science, and unconditional care. Our task was to reflect that ethos in a seamless custom […]
I’m Agatha, founder and creative director of Ederra Design. For over 15 years, I’ve helped businesses build brands that are strategically grounded, and impossible to overlook.
My work is largely rooted in the belief that emotional connection and a minimalist approach is what makes a brand truly stand apart. This belief is woven into everything I do.
I’m Agatha — a mother, minimalist, and designer inspired by the stories my clients bring to me. Each one becomes a starting point, unfolding into something both beautiful and strategic, shaped into a brand that not only reflects who they are, but carries their business forward with clarity and strength.
meet Agatha
