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MORE ABOUT EDERRA
I'm here to share my personal thoughts on minimalism and passion for all things brand design.
Hi, I'm Agatha

Picture this: ⁠

We’re sitting down for a meeting, drinking tea, chatting life, work, goals and more. Throughout the meeting, I take notes, we share laughs and I offer advice. I invest my time preparing a detailed proposal., I hand over the proposal hours later.⁠

The proposal is received, not a word is uttered, not even a nod, acknowledgement – then she stands up, and leaves the café, footing me with the bill.⁠

GHOSTING.👻⁠

Ghosting, also known as icing, is a colloquial term which describes the practice of ending all communication and contact with another person without any apparent warning or justification and subsequently ignoring any attempts to reach out or communication made by said person.⁠

I’ve talked to fellow creators, and I know I’m not alone. This happens frequently, and not just in our space. I can’t count the number of times it’s happened to me over the course of my 10+ years working in this field, let alone just this year.⁠

When will we start improving our online etiquette? Our netiquette. If you wouldn’t ghost someone in real life, why would you do it online? ⁠

As a creator and business woman, I understand that meetings and proposals take time, that there are no guarantees, and I’m happy to serve my clients in this way. ⁠

However, I’m always grateful to receive a thank you or an update regardless of whether or not work is booked. I also understand that not every working relationship is an ideal fit, budgets can vary or things can get in the way and that’s totally ok!⁠

Just be respectful and caring of others online. Be a kind human, don’t ghost.

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Hello, I'm Agatha

A brand strategist with a minimalist approach, a sweet family and a cockapoo based in BC, Canada.

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