I've always loved the idea of less, and found it had a name years ago. In every part of my life, I attempt to have less — less clutter, less clothing in my closet, less in my house. I love empty space, and feel that it is important that everything has room to breathe. This belief translates into my design work. Just as everything needs purpose, so it is with each element of my design work.

Never underestimate the power of "hope," or its somewhat softer counterpart, "dreams." Coupled with ambition, hopes and dreams are limitless — all successful brands were once founded on these.⁠ You will find hope, encouragement and empowerment here, alongside custom brands and websites that are made to flourish.