Vancouver web designer & brand strategist

Beauty is so much more than what is seen — A beautiful brand is layered, intentional and felt. It speaks the unspoken and connects on a subconscious level. At Ederra, we view beauty through two lenses:

How we define beauty

...it begins beneath the surface.

True beauty starts with clarity. By building each brand on strategy, values, and vision, they become balanced, distinctive, and aligned from the inside out.


... it is in the eye of the beholder.

Our work is led by empathy and built for your audience. Every brand has its own rhythm — and when designed intuitively, it reaches those meant to find it. A brand that speaks to everyone, speaks to no one.

...it begins beneath the surface.

True beauty starts with clarity. By building each brand on strategy, values, and vision, they become balanced, distinctive, and aligned from the inside out.


... it is in the eye of the beholder.

Our work is led by empathy and built for your audience. Every brand has its own rhythm — and when designed intuitively, it reaches those meant to find it. A brand that speaks to everyone, speaks to no one.

I’m Agatha — mother, wife, and designer living in beautiful British Columbia, where rain and rivers are a part of daily life. A minimalist at heart, I find inspiration in simplicity, nature, and the quiet rhythms of home — from tending our homestead to enjoying a comforting cup of herbal tea.

Many cups of tea, over a decade of experience, and hundreds of brands later — I’ve developed an innate understanding of what gives a brand presence: the quiet kind that draws people in. 

Brand strategist for heart-led wellness brands

Hi there, I’m Agatha

projects at Ederra

are touched by several skilled hearts and hands —

anne - assistant designer

Illustrator and designer with a sharp creative eye, Anne brings artistry and structure to each project, ensuring no details are overlooked.

abigail - social media and marketing manager

Abigail crafts strategies that connect. Her strength lies in turning ideas into conversations that inspire and engage.

kiran - full stack web developer

Kiran ensures every digital touchpoint feels effortless and functions beautifully, leaving users with memorable online experiences.

projects at Ederra

are touched by several skilled hearts and hands —

anne - assistant designer

Illustrator and designer with a sharp creative eye, Anne brings artistry and structure to each project, ensuring no details are overlooked.

abigail - social media and marketing manager

Abigail crafts strategies that connect. Her strength lies in turning ideas into conversations that inspire and engage.

kiran - full stack web developer

Kiran ensures every digital touchpoint feels effortless and functions beautifully, leaving users with memorable online experiences.

behind our approach

Minimalism + intention

Minimalism is more than an aesthetic — it’s a way of being. Having less, carrying less, and designing with less creates clarity, breathing room, and focus on what truly matters. By stripping away distractions, what remains is intentional and deeply meaningful.

Kindness + humanity

At the core of our work is kindness — the belief that even with different perspectives, we have shared humanity. What unites us is stronger than what separates us, and our work and life are more meaningful when they reflect this unconditional truth.

behind our approach

Minimalism + intention

Minimalism is more than an aesthetic — it’s a way of being. Having less, carrying less, and designing with less creates clarity, breathing room, and focus on what truly matters.

Kindness + humanity

At the core of our work is kindness — the belief that even with different perspectives, we have shared humanity. What unites us is stronger than what separates us, and our work and life are more meaningful when they reflect this unconditional truth.

what you can expect

We believe in creating an effortless client experience that feels both clear and unexpectedly delightful. Together, we’ll craft intuitive design that reflects your heart.

We aspire to create work that exceeds both our expectations and yours, insisting on giving the attention and dedication needed to never compromise on quality.

Quiet design communicates loudly in its use of space and colour, or lack of colour. It is an unexpected visual language different from mainstream design. Minimalism is not plain and is instead, thoughtfully curated. This approach is fundamental to the work we create.

what you can expect

We believe in creating an effortless client experience that feels both clear and unexpectedly delightful. Together, we’ll craft intuitive design that reflects your heart.

We aspire to create work that exceeds both our expectations and yours, insisting on giving the attention and dedication needed to never compromise on quality.

Quiet design, minimalism is an unexpected visual language different from mainstream design. It is not plain and is instead, thoughtfully curated. This approach is fundamental to the designs we create.

An emblem of service.

Our logo — a woman kneeling in the act of drawing — embodies the heart of Ederra. She represents the human touch we bring to every project, a nod to the timeless craft of creating and the artistry behind our work. Her posture speaks to service and devotion — a quiet reminder that our work is borne with utmost care, shaped with intention, and we are deeply devoted to helping our clients flourish.

An emblem of service.

Our logo — a woman kneeling in the act of drawing — embodies the heart of Ederra. She represents the human touch we bring to every project, a nod to the timeless craft of creating and the artistry behind our work. Her posture speaks to service and devotion — a quiet reminder that our work is borne with utmost care, shaped with intention, and we are deeply devoted to helping our clients flourish.