Does this sound familiar?
You attract inquiries that don’t fully align with the quality of your work.
You hesitate every time someone asks for your website or Instagram.
You overthink your content, messaging, and marketing because nothing feels fully clear or cohesive anymore.
A brand that once fit can begin to feel limiting. What worked in your earlier years of business no longer reflects the depth of your expertise, the standard of your work, or the direction you’re headed now.
And when your brand no longer feels aligned, you feel it everywhere: in your content, your visibility, your confidence, and the way people perceive your business.
Because the brands that create lasting connection are not built on visuals alone. They are built through intentional positioning, emotional clarity, and a refined identity that allows people to instantly feel the value behind your work.
Your brand should reflect more than just what you do, it should reflect the level you now operate at.
The Premium Presence is a refined, emotionally aligned rebrand experience created for established women founders who are ready to elevate the way they are seen online with more clarity, trust, and ease.
The value of The Premium Presence lies in the intentional blend of emotional depth, strategic clarity, and elevated design: all brought together into one cohesive brand experience.
You need a skillful balance of design, strategy, and execution.
What's included:
Strategic Messaging & Brand Direction | This is where the true magic happens. We'll clarify your messaging, define your positioning, and create a strong foundation that helps the right people instantly connect with you.
Aligned Visual Identity | No more second guessing. We’ll design a brand suite that feels cohesive, elevated, and emotionally aligned. You'll have the clarity you've always wanted when it comes to messaging and marketing.
Brand Delivery | A seamless, done-for-you experience from start to finish. You’ll receive all final brand assets, launch graphics, and the confidence to step into your next chapter with clarity and unbelievable ease.
A thoughtful rebrand experience for women ready to step into a more elevated, aligned, and confident version of their business.
This is your premium era ;)
It should be building trust, communicating your value, and helping aligned clients find their way to you while you focus on the work you do best.
You could spend months trying to DIY your website or coordinate multiple creatives separately; or you could step into a fully guided experience where strategy, messaging, design, and development are all intentionally built together.
Your online presence should be working for you even when you are not thinking about it.
02. DIRECTION + DESIGN
With clarity in place, we develop the visual direction of your website through intentional design choices that reflect the quality, care, and professionalism behind your work.
01. STRATEGY + FOUNDATION
We begin beneath the surface: clarifying your goals, messaging, positioning, and the experience your website should create. This stage lays the strategic foundation for everything that follows.
03. BUILD + REFINE
Your website is thoughtfully designed and built into a cohesive online experience that feels elevated, aligned, and easy to navigate. We refine every detail so your site not only looks beautiful, but builds trust and connection too.
04. LAUNCH + SUPPORT
Once everything is finalized, your website is launched with care. You’ll receive guided support, training resources, and the confidence to manage your new online space with ease moving forward.
The process from strategy to launch:
"After we launched the brand in April, I also changed our pricing and service menu — and two months later, we’ve had a steady increase in revenue!
We’re getting more online bookings than ever, which tells me our brand is building real trust. Clients don’t even call to book now.
One of our new stylists just started, and within two weeks she has five brand-new clients — all booked online. It’s amazing."
— Brandy
"Thank you, Agatha! Yes, the goal was accomplished!
Just today, two more people told me how much they loved the site. I’ve even had foundations reach out to set interviews — and I truly believe it’s because the web design made such an incredible first impression.
I’m so proud of the brand you created for us."
- Marlow
Client wins
"Agatha, you have been amazing! Best investment I've made in a long time."
- Evelyn
I’m Agatha, founder and creative director of Ederra Design. For over 15 years, I’ve helped businesses build brands that are strategically grounded, and impossible to overlook.
My work is largely rooted in the belief that emotional connection and a minimalist approach is what makes a brand truly stand apart. This belief is woven into everything I do.
I’m Agatha — a mother, minimalist, and designer inspired by the stories my clients bring to me. Each one becomes a starting point, unfolding into something both beautiful and strategic, shaped into a brand that not only reflects who they are, but carries their business forward with clarity and strength.
meet Agatha
