Does this sound familiar?
When someone asks for your website, you cringe, hesitate, or say, “I need to update it.”
Your business has evolved, but your brand still feels stuck in an earlier version of it.
Showing up online takes too much time and energy, so you avoid it altogether and focus on everything else instead.
You launched your website before getting clear on what your online presence was actually communicating.
Then business kept moving, time passed, and somewhere along the way, a disconnect formed. What once felt “good enough” no longer reflects you or your work.
This is because the kind of website that builds trust and attracts aligned clients is not built on visuals alone. It is built with an intentional formula: clear goals, an intentional message, skillful strategy, and emotion woven throughout so the right clients instantly feel connected to you.
A beautiful website means nothing if it doesn’t help the right people say, “This is exactly who I need.”
Not generic templates or AI-generated messaging. And certainly not a website that simply looks “good enough” for now.
What truly changes the way your business is experienced online is a thoughtful, strategy-led presence where your messaging, visuals, and client experience all work together seamlessly.
A website designed to build trust, communicate your value and help aligned clients reach out.
You need a skillful balance of design, strategy, and execution.
What's included:
Strategic Messaging & Brand Direction | Your website should represent your heart and work fully. With strategy and skill, we clarify your message, define your positioning, and write your website copy.
Aligned Visual Identity | We’ll make sure your online experience mirrors your in-person experience so your brand feels cohesive, aligned, and deeply felt. This ensures trust and connection before first inquiry.
The Client Journey | No confusion. A clear, intentional website structure that helps visitors quickly understand who you are, what you offer, and how to take the next step without overwhelm.
Launch Support & Website Handover | A seamless, done-for-you experience from start to finish. You’ll receive launch guidance, training resources, and ongoing confidence in managing your new online space long after launch day.
A thoughtful, done-for-you website experience for women in wellness ready to feel aligned online again.
Welcome to your next chapter ;)
It should be building trust, communicating your value, and helping aligned clients find their way to you while you focus on the work you do best.
You could spend months trying to DIY your website or coordinate multiple creatives separately; or you could step into a fully guided experience where strategy, messaging, design, and development are all intentionally built together.
Your online presence should be working for you even when you are not thinking about it.
02. DIRECTION + DESIGN
With clarity in place, we develop the visual direction of your website through intentional design choices that reflect the quality, care, and professionalism behind your work.
01. STRATEGY + FOUNDATION
We begin beneath the surface: clarifying your goals, messaging, positioning, and the experience your website should create. This stage lays the strategic foundation for everything that follows.
03. BUILD + REFINE
Your website is thoughtfully designed and built into a cohesive online experience that feels elevated, aligned, and easy to navigate. We refine every detail so your site not only looks beautiful, but builds trust and connection too.
04. LAUNCH + SUPPORT
Once everything is finalized, your website is launched with care. You’ll receive guided support, training resources, and the confidence to manage your new online space with ease moving forward.
The process from strategy to launch:
"After we launched the brand in April, I also changed our pricing and service menu — and two months later, we’ve had a steady increase in revenue!
We’re getting more online bookings than ever, which tells me our brand is building real trust. Clients don’t even call to book now.
One of our new stylists just started, and within two weeks she has five brand-new clients — all booked online. It’s amazing."
— Brandy
"Thank you, Agatha! Yes, the goal was accomplished!
Just today, two more people told me how much they loved the site. I’ve even had foundations reach out to set interviews — and I truly believe it’s because the web design made such an incredible first impression.
I’m so proud of the brand you created for us."
- Marlow
Client wins
"Agatha, you have been amazing! Best investment I've made in a long time."
- Evelyn
I’m Agatha, founder and creative director of Ederra Design. For over 15 years, I’ve helped businesses build brands that are strategically grounded, and impossible to overlook.
My work is largely rooted in the belief that emotional connection and a minimalist approach is what makes a brand truly stand apart. This belief is woven into everything I do.
I’m Agatha — a mother, minimalist, and designer inspired by the stories my clients bring to me. Each one becomes a starting point, unfolding into something both beautiful and strategic, shaped into a brand that not only reflects who they are, but carries their business forward with clarity and strength.
meet Agatha
