Sparrow Therapy
Branding
Sparrow Therapy is a psychotherapy practice based in Orillia, Ontario, led by Carissa — a trauma therapist specializing in depression, anxiety, relationships, neurodiversity, and perinatal mental health. Her work is rooted in empathy, connection, and helping clients uncover their inherent strengths through a flexible, open-minded approach.
brand strategy | brand design
website design | launch graphics
Our favourite aspects of this work
The balance of softness and strength in the floral mark paired with curved custom typography.
From general to deeply personal
This practice is rooted in a personal experience supporting women on fertility journeys.
A CLOSER LOOK
We created a psychotherapy brand and website design that reflects this depth and specificity.
- Developed a warm, empathetic brand identity
- Designed a website that feels supportive and clear
- Aligned messaging with her lived experience and niche
- Created a space that builds trust immediately
THE WORK
The brand now reflects the depth of her work. She is experiencing:
- Stronger connection with her ideal clients
- Clear positioning within her niche
- A more personal and meaningful presence
- Increased trust from first interaction
Her brand now speaks directly to the women she serves —
clear, supportive, and deeply understood.
THE RESULT
