Evolution Lash Studio Branding

Evolution is a lash and beauty studio built on courage, connection, and growth. From humble beginnings to a thriving studio, the brand reflects Evelyn’s unwavering spirit — breaking the mold and building a dream on her own terms.

brand strategy  |  brand design  |  website design
STATIONARY design  |  launch graphics

Our favourite aspects of this work

Our favourite part of this project was the spirit behind it — a persistent, courageous woman with an unshakable vision and the drive to bring others along with her. 

From outdated to fully aligned.

Her business had grown, but her brand was still reflecting an earlier version of it. What began as a website update quickly revealed a deeper misalignment — the visuals, the logo, and the overall presence no longer matched the level she was operating at. There was momentum in the business, but the brand wasn’t fully supporting or expressing it.

A CLOSER LOOK

We rebuilt the brand as a whole, ensuring every element worked together to reflect her current standard and future direction.

  • Repositioned the brand with a modern, elevated identity
  • Redesigned the logo to align with the new visual direction
  • Created a custom website designed to attract and convert new clients
  • Extended the brand across print and packaging, including business cards and custom tissue paper
  • Integrated systems to support inventory and service growth.


THE WORK

Within just a few months, the impact was clear across both growth and confidence. She is experiencing:

  • Noticeable business growth within three months of rebrand
  • Increased inquiries from both new and returning clients
  • Growth in targeted services, including an increase in facial bookings
  • Positive client feedback recognising the upgrade in her brand
  • Improved systems for managing inventory and services

Her brand is no longer something she works around.
It supports, attracts, and grows with her.


THE RESULT

A Brand That Feels Like a Fresh Start

“I'm feeling pretty freaking amazing since we rebranded! i’m feeling brand new I noticed since we did the website I’ve gotten inquiries from new clients as well as past client have came back.

I am feeling more confident when it comes to showing my face on social media because I am so proud of how modern things are looking now and I’m so grateful to have found you.

The store being linked from vagaro helps with inventory purposes as well and I plan on adding more inventory soon.

We have received some positive feedback from clients and they have been saying it was time. A positive change is we've gotten some more facial clients from the web which is the department I'm trying to grow.“

Your journey starts here.