Eléva
New to the holistic wellness market, Eléva's mission transcends traditional beauty norms, advocating for a mindful, intuitive, and balanced approach to wellness. They reject invasive treatments in favor of holistic practices that honor the bodies natural rhythms and promote inner harmony. Their focus extends beyond aesthetics, recognizing that true beauty emanates from within, reflected in the health and vitality of our skin and entire being.
Eléva is a Canadian, women-owned wellness brand offering visionary lymphatic drainage kits designed to support at-home rituals that nurture the body from within.
the brand strategy
The brand’s design features minimalist fonts with subtle curvatures, paired with a clean sans serif font for a balanced, feminine look. The focal wave feature symbolizes flow and the healing power of movement, echoing Eléva’s commitment to natural wellness through the use of their lymphatic drainage kit.
We designed and developed Eleva’s Shopify website to reflect the brand’s commitment to intentional wellness and flow. The site features a calming, minimalist aesthetic with a focus on ease of use. Guided product education, unusual calm and thoughtful storytelling are woven throughout the design to support both conversion and connection. From the ritual page to the shop experience, every element was crafted to bring Eleva’s values to life online.
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THE ONLINE EXPERIENCE
Eléva's mission is to elevate the natural rhythm, and the heartbeat of this mission statement rings true throughout the packaging design: in a delightful tear strip that reveals their tagline, a custom box that gently unfolds, layer after layer, a repetitive wave motif that comes back time and again throughout the work, beautiful wheat straw containers; endless intentional touches. The unboxing experience is a ritual on it's own, surprising, joyful, a swoon worthy experience.
THE unboxing experience
Brandee's thoughts
Working with Agatha has been nothing short of an amazing experience. She is beyond organized, meticulous and an absolute creative genius. After just our very first chat I knew she was going to be able to put forth a site with beauty and emotion. It was a weight lifted off my shoulders ‘she just got me.’ I am so very proud to show my website. I can hardly believe how beautifully sleek and professionally everything came together.
I am so very grateful to Agatha and her graceful ability to pull my thoughts and desires for this website, to distill a clear voice and visual presence for both my brands.
Beyond impressed and I would recommend her 1000 times over!!
