We partnered with Kerkhoff Excavating + Septic to shape a brand, website and suite of marketing materials that reflect the legacy behind the name — decades of hands-on experience, generational skill and a deep respect for the craft. From early days on job sites with his father to building a fleet of machinery and a reputation for precision, Herman’s story is one of steady growth and unwavering work ethic. Our role was to translate that history into an identity that feels modern, dependable and clearly rooted in the Fraser Valley.
brand strategy | brand book | website design | print materials
Our favourite aspects of this work
The brand marks became the defining feature of the system — bold, masculine and confidently modern. They capture the strength and clarity of Herman’s work, offering a visual language that stands tall across equipment, print materials and the website. A mark built to hold its own, just like the company it represents.