Tender Heart Co. was founded by Amanda McCrate, who is passionate about giving to women living in Ghana. We’ve worked to emulate this culture of care and generosity in her brand components.
The gesture of giving is represented by an outstretched hand in the logo, peace by the olive branch and love from the heart within the olive branch - all rests on and emulates from the heart.
The logo is a mix of modern font and contemporary elements that will grow effectively with the company.
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a strategy and branding studio for women led brands who want to use design to grow their business and reach their goals.
based in the fraser valley, bc.
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