about the design

about the brand

We've designed a complete visual that represents the culture of giving they work to inspire #fortenderliving and #livingtenderly.
The brands value of generosity is represented by an outstretched hand in the logo, peace by the olive branch and love from the heart within the olive branch - all resting on and emulating from the heart.

the tender heart company

Tender Heart Co. was founded by Amanda McCrate, a passionate mother and nurse who works to give back to women and mothers living in Ghana. 

The results

The Tender Heart Co. was already flourishing when she came to us for a rebrand and new website, and has since continued with exponential growth. Our work together discovered the company's mission and values, allowing us to use those as a foundation to build a contagious brand culture of giving for tender hearts.