The brands value of generosity and giving is represented by an outstretched hand in the logo, peace by the olive branch and love from the heart within the olive branch - all resting on and emulating from the heart.
We've designed a complete visual that represents the culture of giving they work to inspire #fortenderliving and #livingtenderly.
Tender Heart Co. was founded by Amanda McCrate, a passionate mother and nurse who works to give back to women and mothers living in Ghana.
The Tender Heart Co. was already flourishing when she came to us for a rebrand and new website, and has since continued with exponential growth.
Our work together discovered the company's mission and values, allowing us to use those as a foundation to build a contagious brand culture of giving for tender hearts.